鲁达 中国商务部预测，在2016年，中国跨境电商的进出口贸易额将要达到6.5万亿元，未来几年跨境电商占中国进出口贸易比例将会提高到20％，年增长率将超过30％。跨境电商应该会是中国外贸出口未来真正的爆发点，因此应该抓住跨境电商这个机遇。在平台选择上可以第三方平台（亚马逊，ebay，速卖通）与自建自营的平台，以下是以自建自营平台的运营。
一：跨境电商平台选择：
1.开源b2c网站系统nopcommerce
nopcommerce是国外a领域一个高质量的b2c开源项目，基于EntityFramework和MVC开发。
2. Zen Cart
多语言PHP的开源项目，属于MVC结构的框架
3. Magento
Magento是一款新的专业开源电子商务平台，采用php进行开发，使用Zend Framwork框架。
二：跨境电商供应链管理
只有海量的用户群，精准营销找出用户群，好产品选择是很重要的，而在选择产品时候可以参考海关，亚马逊等平台来作为依据，因本人做过婚纱，礼服，COS，假发等产品，以此为例。
中国婚纱工厂主要集中在广东与潮州地区，江苏地区，从婚纱质量来说，潮州质量为最好，比如烫金工艺，褶皱工艺，但是都是批量生产。基本上亚马逊平台都是江苏地区生产的。这个怎么去选择工厂就看自身情况决定。
平台运营策略
社会化营销
WaneLo:社会化购物返利网是一个跟Pinterest有许多相似之处，采用了瀑布图片流的展示形式，用户可以收藏分享自己喜欢的物品，该网站可以让用户直接通过链接购买其上的商品。
StumbleUpon可以说是一个从浏览器的工具条插件发展起来的网站，其主要功能的80%以上都是由一个小小插件完成。
Pinterest采用的是瀑布流的形式展现图片内容，无需用户翻页，新的图片不断自动加载在页面底端，让用户不断的发现新的图片。
跨境电商支付
PayPal,全球众多用户使用的国际贸易支付工具,能够轻松完成境外收付款！一个账户全球通用,成为PayPal商家,就能在任何地方接受更多付款方式.
西联汇款是国际汇款公司（Western Union）的简称，是世界上领先的特快汇款公司。
Moneybookers电子银行里的外汇是可以转到我们国内银行帐户。
跨境平台运营策略总结
1、店铺定位和产品定位
以婚纱为例，一个好的标题能为产品添彩，那标题应该怎么写呢？那就需要一个公式来规范产品标题，
婚纱A+形容词B+轮廓+领口样式+腰部样式+袖样+裙长+装饰+材质+WeddingDresses）
例子：
Cheap Satin Trumpet/Mermaid Chapel Train Sleeveless Lace Beautiful Wedding Dress
图片命名：
Cheap-Satin-Trumpe
说明：形容词为google adword取得的数据
平台海外物流
一般婚纱采用的是DHL，UPS等国际快递，因为产品是高价位的，优点时间很快。能够保证产品及时到客户手上。
还有一种是小额高频的产品，一般采用小包方式，缺点时间比较长，也难保证产品到货情况。
平台价格策略：
进货价×2+120×50%+20=销售价格
其中120人民币是不超重物流费用，50%为优惠劵的作用，20为其他费用，比如体现等。
以下为整个产品描述的案例作为参考：
The strapless wedding dress is made of satin, satin fabric high-grade decorated with baroque style of elegant decorative pattern, let this marriagegauze is noble and elegant, all done by hand is made, and the price is very cheap, and you can order Plus Size Description ***************** Product Name:Design A Line Strapless Court Train Satin Sleeveless Wedding Dress SKU: WD-2012-10-14-005-HD Silhouette: A Line Neckline: Strapless Hemlin/Trani: Court Train Sleeve Length: Sleeveless Embellishments: Beading,Satin Back Details: Zip (Can be made into Satin-UP) Built-in Bra: Yes Fabric: Satin Shown Color: White (color may vary by monitor & You can also choose a different color) Body Shape: Apple,Hourglass,Inverted Triangle,Pear,Rectangle,Plus Size,Petite,Misses Wedding Venues: Garden/Outdoor, Church, Hall,Beach Season: Spring, Summer, Fall, Winter Net Weight: 2.3KG Shipping Weight: 2.5KGs Category: Wedding Dress,A line Wedding Dress,Plus Size Wedding Dress,Luxury Wedding Dress
Note：
1>Custom alterations and tailoring available for an additional fee;
2>Beading will be done in the same color or style as you order for the dress
3>Keep away from fire and heat
Size And Color *****************
Size:US 2- US 26W,You can order size(+$19.99) Color:Provide more than 20 Kinds of color selection
Payment *****************
We accept payment PayPal.Paypal is a very safe mode of payment, and support including credit card, a variety of payment and currency We do not accept personal checks
Shipping Method *****************
We ship to over 200 countries worldwide.By international express delivery it usually take 3-10 days for delivery. Tracing number will provide after ship every business day (Monday-Friday excluding holidays).
Once we finish the dress , shipment is usually the next business day
Shipping information for some common countries:
Return And Cancellation Policy *****************
Items that can be returned: 1>Item is not the size your ordered 2>Color Mismatch 3>Overdue Orders Cancel Order: 1>Orders cancelled within 12 hours of payment confirmation will be eligible for a full refund.(Rush orders cancelled within 4 hours) 2>Orders cancelled 12 to 48 hours after payment confirmation will be eligible for a partial refund consisting of the full shipping cost and 50% of the product purchase price.(Rush orders cancelled 4 to 24 hours) 3>Orders cancelled more than 48 hours after payment confirmation will be eligible for a partial refund consisting of the full shipping cost.(Rush orders cancelled more than 24 hour) 4>For all orders: Once your order has been shipped, it can no longer be cancelled More Return and Cancellation Policy information please click here to read:Return And Cancellation Policy
Quality Guarantee ***************** We are a professional factory in C focus on producing gorgeous wedding dresses, ball gowns and other garments have the best designers and experienced dre Work Flow Management System(WFMS) is fully applied to make sure the good quality of our dresses efficiently. Fine Materials:We carefully select beads, pearls, fabrics and threads all the high - quality. We are all from professional factory raw materials procurement, each factory are at least 20 years of production history, providing the best production material for your dress
All Hand-made:many beautiful beading on the sleeves,bodice or skirt of your dre dressmakers spend hours skillfully sewing on beads and pearls by traditional because of this,Our production time though the long 3-4 days than others, but the dress quality is much better.
FAQS ***************** Q:What if my dress is not available? A:If your dress is not in stock and for some reason we cannot order it , we will notify you and give you other options to choose from or you can cancel your order. You can provide other of your favorite dress style pictures, after confirmation, we will reply you asap. Q:What if I want a dress in a color that is not listed? A：In principle,the colors that we list on the product detail page are the only colors in which that style dress is produced in. We also show all the pictures we have available so if the picture is not shown we cannot show you that dress in that color.but sometimes,We may be missing some color for your choice,you can contact our services asking for information for it by this mail: Q:Can I order this dress in a different style/fabric/length? A:Each dress is carefully tailored to match exactly what you see in the photo, and unfortunately we are unable to modify the style, length or material in any way. Q:Will my dress exactly match the color I see on your website? A: There might be a slight difference between the actual dress’s color and what you see in the photo depending on your computer monitor’s display settings. Q:Do you rent dresses? A:Sorry,we do not rent dresses. Q:I want to order a dress, but it does not find in your shop, how can I do? A:Do not worry, give a picture of this dress, the best front and back of each one.We will finish it for you.90% - 99% of the similarity,and the price is you can afford.(Only the wedding dress and special occasion dress,and communication details and processes with our customer service before payment by this mail:
以下部分不写入长描述，为SEO部分
Meta Key：Cheap wedding dress,A line wedding dress,Satin wedding dress,Court Train wedding dress,Strapless wedding dress,white wedding dress,plus size wedding dress,bridal wedding dress,wedding gown dress
Meta Description:The strapless wedding dress is made of satin, satin fabrichigh-grade decorated with baroque style of elegant decorative pattern, let this marriage gauze is noble and elegant, all done by hand is made, and the price is very cheap, and you can order Plus Size
Meta Title:Design A line Strapless Court Train Satin Wedding Dress
总结，企业需要具备供应链、产品、营销、推广和客服等全面知识的协助来开拓线上渠道，就是作为卖家我们应该真正认同跨境电商品牌化才是未来真正出路的理念，通过自己的持续努力，最终找到自己的跨境创业的成功之路。